Elemental Marketing – Water – Marketing Planning
Time to let your strategy flow into action!
Plan your next steps to achieve your objectives.
“Strategy without tactics is the slowest route to victory”
– General Sun Tzu, The art of War.
Powerful Plans That Drive Growth
Strategy drives tactics and tactics only succeed with a clear, flexible plan to guide them. That’s where marketing planning comes in — bridging the gap between strategy and action, keeping your efforts aligned and your team moving in sync.
Your marketing plan needs to be fluid like water and flex with your business, your team, your resources and what is happening in the market — there is no one-size-fits-all template. At Elemental Marketing, we help you build a tailored, actionable plan that supports growth.
Marketing Planning Includes:
Marketing briefs: clear, focused briefs ensure internal teams and external partners are aligned — making sure campaigns stay on-brand and on-message.
Project planning: a practical roadmap showing what strategies are running when, where, how — and who’s responsible.
Budgeting: ensuring smart allocation of spend across channels and campaigns to get the best results from your resources.
Step-by-Step Effective Marketing Planning
A marketing plan is your strategy’s plan of action and should only be developed once your strategy is as tight as possible. A strong marketing plan gives you visibility, structure, and peace of mind. It breaks your strategy into manageable steps and helps everyone stay focused on shared goals.
Investing time in planning now saves time (and stress) later — freeing you up to spot new opportunities, react to trends, and grow with confidence.
FUNDAMENTAL MARKETING ELEMENTS
MARKETING DISCOVERY
EARTH
Take a deep dive into your business and the current market; find out what works and discover the gaps.
MARKETING STRATEGY
AIR
Lay the foundation for your marketing goals by focussing your targeting, positioning and objectives.
MARKETING PLANNING
WATER
Map out a plan that keeps your strategy on track, ensuring everyone has a clear brief, project plan and budget.
MARKETING TACTICS
FIRE
Put your plan into action, make sure your business burns brightly and connects with customers.
The Elemental Marketing Mission:
Helping businesses to harness essential marketing elements to spark effective growth
– no fluff, just fundamentals.