“MARKETING ENCOMPASSES THE ENTIRE BUSINESS”
I couldn’t agree with the late Peter Drucker more. Marketing isn’t a department — it should be woven through every part of a business. At its heart, marketing is about understanding and serving your customer.
Meet the Human Behind Elemental
I have been living and breathing marketing for over 15 years, working in both agency and in-house roles across a variety of industries. I’m a Member of the Chartered Institute of Marketing (MCIM) and I ranked in the top 30% of my cohort in the renowned MiniMBA in Marketing.
I have dedicated my career to helping businesses refine their marketing strategies and implement effective marketing plans – seamlessly intertwining marketing with business goals to achieve results. I am passionate about sharing knowledge and deliver energetic marketing workshops, training sessions and presentations that empower businesses with the tools and confidence they need to succeed.
My Experience
My career began at consumer-goods giant Unilever, where I coordinated internal brand launches, supported community engagement, and helped manage sponsorships. I have also worked for a designer tent company that partnered with high-profile brands and celebrities; I helped develop the branding and built brand awareness through PR, events, and digital marketing.
At a fast-paced glamping company, I led a rebrand and managed all marketing and communications, while also overseeing events, logistics, business development, and media relations. As a freelancer, I’ve worked with clients across hospitality, professional services, and the non-profit sector.
Lost in the Marketing Maze?
Let’s face it — marketing is shiny. There’s glitz, glamour and constant noise. Platforms evolve, trends shift, and everyone’s promising a quick fix. But behind the sparkle, many businesses are left overwhelmed. Too much advice. Too many strategies. Too often doing too many things with no real clue on what really drives growth.
On the other extreme, some businesses are simply unsure where to start. With no marketing strategy or clearly defined brand in place, it’s hard to know what to say — or who to say it to.
It’s time to gain some clarity – that’s where Elemental Marketing comes in. Inspired by the simple elements of nature, we believe that investing in the fundamental elements of marketing leads to success.
Why Work With Elemental
I founded Elemental Marketing to help businesses grow and evolve. Working as an extension of your team, I take the time to understand what truly matters to your business – helping you prioritise goals, identify opportunities and flourish successfully.
Marketing doesn’t need to be complicated. I strip marketing back to what truly works — creating strategies that are practical, actionable, and designed to deliver measurable results. I’m passionate about helping companies harness effective marketing tools to drive growth.
Working with Elemental Marketing means you get:
✦ A passionate partnership: working alongside a marketing expert who is committed to sharing knowledge and empowering your business to make confident decisions.
✦ Agile and responsive: moving fast, adapting quickly to opportunities and challenges so your marketing keeps pace with your growth.
✦ Expert guidance: strategic insights shaped by experience across global brands and diverse industries.
✦ Clarity and simplicity: marketing made understandable and implementable for your team.
I combine expertise with a genuine love for helping businesses grow, ensuring every strategy we create drives impact, inspires teams, and delivers results.
FUNDAMENTAL MARKETING ELEMENTS
MARKETING DISCOVERY
EARTH
Take a deep dive into your business and the current market; find out what works and discover the gaps.
MARKETING STRATEGY
AIR
Lay the foundation for your marketing goals by focussing your targeting, positioning and objectives.
MARKETING PLANNING
WATER
Map out a plan that keeps your strategy on track, ensuring everyone has a clear brief, project plan and budget.
MARKETING TACTICS
FIRE
Put your plan into action, make sure your business burns brightly and connects with customers.
The Elemental Marketing Mission:
Helping businesses to harness essential marketing elements to spark effective growth
– no fluff, just fundamentals.